Enjoy responsibly

Last updated: April 2026

This is the official website for Black Emerald Single Grain Irish Whiskey, where you can learn about our whiskey, explore drink recipes, and discover the story behind our craft. We at Black Emerald wish to share our passion for exceptional whiskey responsibly, and ask that you read and respect the following guidelines.

Black Emerald fully supports the range of codes governing the marketing, sales, advertising and sponsorship of alcohol products in Australia, including the ABAC Responsible Alcohol Marketing Code. Our commitment to these codes ensures that all our activities are undertaken with the aim of promoting responsible consumption of our products to an adult audience.

As a premium Irish whiskey brand, we have an important role to play in promoting our products responsibly to customers and consumers in Australia. We strive to always act in a way that shows we deserve the confidence and appreciation of our community, no matter who or where they are.

User Generated Content Policy

When it comes to social media, we love hearing from you. However, as part of our commitment to promoting responsible drinking, we ask that our community does not post comments, photos, videos or any other content which:

  • Features any people who are or appear to be under the legal drinking age of 18, including featuring any people associated with drinking who do not appear to be over the legal drinking age

  • Is made by someone under the legal drinking age

  • Encourages underage purchase or consumption of alcoholic beverages, or illegal, irresponsible or immoderate drinking

  • Promotes over-consumption or criticises anyone who chooses not to drink alcohol

  • Portrays irresponsible drinking in a positive light or associates drinking with driving, operating machinery or engaging in any dangerous activity

  • Implies alcoholic beverages have physical, psychological or intellectual benefits or contributes to sexual success

  • Glorifies alcohol strength, high alcohol content or the intoxicating effect of a drink

  • Mentions drinking alcohol in relation to any illegal, antisocial, dangerous, aggressive or violent behaviour

  • Features copyrighted logos, products or characters other than our own brands

  • Contains offensive or profane language, gestures or imagery

  • Could be seen as offensive or threatening on the basis of gender, race, sexual orientation, religion or culture, or is a personal attack on another user, individual, our company or our brand

  • Is considered spam

Black Emerald reserves the right to update these guidelines from time to time at its discretion.

User posts or comments which conflict with any of the above criteria may be removed and/or the associated accounts blocked at our sole discretion.

Drink Responsibly

Black Emerald is proud to support responsible drinking in Australia. For information, advice and support around alcohol consumption please visit drinkwise.org.au

Black Emerald Single Grain Irish Whiskey. Enjoy Responsibly. 18+